Job Opportunity: Communications Specialist



This highly-tactical communications role helps implement the strategic communications plan at the Energy Futures Lab (EFL), which is powered by The Natural Step Canada. The focus for this role will include the management and execution of the EFL’s first public communications strategy, media relations, supervision of contractors, as well as maintaining EFL’s communications tools and providing communications support to the EFL team. This role is anticipated to require 25-30 hours per week, starting March 2020. This is a one-year maternity leave coverage with the possibility of extension. This person is ideally located in Alberta with the flexibility to travel.  

Roles & Responsibilities

Reporting to the Managing Director of the Energy Futures Lab, and working alongside the EFL team, you will lead the execution of EFL’s strategic communications efforts and manage the integration of communications tools across EFL team and constituency. 

EFL Public Communications Campaign

  • Manage and execute EFL’s long-term public communications campaign, launching in February 2020. This campaign will take two stages: a communications stage and a public engagement stage

  • As the project manager for the EFL campaign, work closely with the EFL team on its execution, identify gaps and opportunities, and supervise multiple contractors who deliver communications expertise to the EFL

  • Support and collaborate with the EFL team to build a strong community of partner, media, philanthropic and thought leader networks to build interest in and commitment to EFL initiatives

EFL Communications Management 

  • Manage EFL brand and create caretaking processes for brand assets, production and distribution

  • Support and develop impactful, creative content for internal and external publications across EFL diverse distribution channels and through the project teams

  • Manage and maintain EFL communications tools and deliver them on time e.g. internal and external newsletters, websites, social media, among others

  • Creatively triage and troubleshoot as media and PR needs arise

  • Seek media and non-media opportunities that raises EFL’s profile publicly

  • Provide communications support to EFL’s activities, workshops, and accelerators, as needed


This role requires:

  • Excellent project management skills – demonstrated ability to make things happen!

  • Self-starter who can operate independently and think creatively to help build and maintain a communications system to bring our communications plans to life

  • Leader and implementer with a passion for communications systems, media, marketing and design

  • Strong understanding of Alberta’s energy sector and multiple sectors – private, public, non-profit

  • Anticipation and issue management planning

  • A resourceful, strategic thinker with boundless curiosity and interest in learning

  • Innovative approach to social media and web-based public engagement

  • Excellent written and verbal communication and organizational skills

  • BA/BS degree or equivalent experience

  • At least 8-10 years of work experience in communications, social media and public engagement

  • Ability to travel as required to deliver campaign’s communications and engagement tactics

  • Ability to work and thrive in a virtual and mobile working environment e.g. work with minimum supervision and attend meetings conducted via conference calls

  • Digital and design experience is highly desirable

To Apply

If you are interested in this exciting role, please email your cover letter and resume before February 24 to Nagwan Al-Guneid, EFL Communications Lead at