Sustainability Redefined: Disrupting Business as Usual

We’ve heard it all before. Business needs to get on-board with sustainability.

A study published in 2017 on Changing Consumer Behaviour shows that ”Consumers are no longer interested in the dichotomy between the environment and the economy,” they don’t feel they should have to choose.

Rather, they should be able to have both. Many businesses have begun to make changes; however, these need to stem from a true science-based understanding of sustainability to drive real transformation and disrupt the “business-as-usual” mentality.

The Question Is, Are Most Companies Doing Enough?