Communications Specialist, Energy Futures Lab



About the Energy Futures Lab:

The Energy Futures Lab (EFL) is an Alberta-based coalition of innovators and leading organizations working together to advance solutions aligned with our 2050 vision for Canada's energy future. Operating as an independent initiative of The Natural Step Canada, the EFL was created in 2015 as a response to harmful polarization on energy issues, which landed Alberta’s energy system at the centre of a complex, fragmented and divisive debate. As a social innovation lab, we address these issues by collaborating across traditional, organizational and sectoral boundaries.

About the Natural Step Canada:

The Natural Step Canada is a national charity with over 25 years of experience advancing science, innovation and strategic leadership to foster 'a strong and inclusive economy that thrives within nature’s limits'. We engage thought leaders from industry, government, academia and civil society through solution-focused labs, pacts, leadership coalitions and expert networks including the Energy Futures Lab (EFL), the Canada Plastics Pact (CPP), and Circular Economy Leadership Canada (CELC). We carry out this work in close partnership with the Smart Prosperity Institute (SPI), an Ottawa-based think tank and research network. To learn more go to

About the position:

The Energy Futures Lab is seeking an experienced communications professional to join its team. This is a full-time (37.5 hours/week) hybrid remote/in-person position and will work closely with other Communications professionals in the Lab.


  • A bachelor’s degree in a related field, obtained from an accredited university
  • A minimum of 5-7 years working in communications
  • Excellent written and verbal communication skills
  • A strong understanding of, and/or interest in, how various factors (social, technological, political etc.) are currently shaping Alberta and Canada’s energy system
  • Comfort working within a virtual environment (using Zoom, Google Workspace, etc.)

What you’ll do:

Communications Strategy

  • Work across the EFL platform to support the Lab’s ongoing and evolving communications efforts
  • Supporting the development and implementation of communications strategies
  • Act as a guardian of the EFL brand, increasing brand awareness and ensuring brand accuracy and consistency across all materials

Messaging and Narratives

  • Track developments and emerging trends shaping Alberta and Canada’s energy landscape
  • Help increase the EFL’s influence and credibility through the deployment of honest, well-researched stories
  • Write, revise and copy-edit EFL communications to ensure all messaging is strategic, succinct, on-brand and thoughtfully executed

Media Relations

  • Foster existing and new relationships with key media contacts
  • Develop and execute media pitches to secure national and regional coverage

Digital and Social Media

  • Create, schedule, and post interesting and timely content for the EFL’s social media channels
  • Interact with audiences on social media channels to grow and deepen engagement with audiences
  • Develop, format, and send e-marketing newsletters to inform and engage subscribers

Additional Responsibilities

  • Collaborate with communications team across the full TNS-SPI partnership, and contribute to communications efforts on behalf of the Energy Futures Lab
  • Track and report on communications metrics and key performance indicators
  • Amplify, support, and attend EFL events and workshops as required
  • Participate actively in the EFL’s weekly team meeting, partnership-wide biweekly communications meeting, and other staff meetings as required
  • Liaise with vendors

The ideal candidate:

This role requires a proactive, self-motivated professional whose willingness to learn and dive in lets them thrive in a dynamic and fast-changing environment. The Energy Futures Lab also fosters a unique workplace culture and we are looking for someone who values being part of a team focused on creating lasting and meaningful change. While the EFL team works remotely, occasional travel may be required (Covid-19 measures will apply to in-person workshops). Proven, related experience is required for this full-time position.  

What you’ll bring:

  • A passion for writing and synthesizing complex information for a variety of audiences
  • Exceptional capabilities with developing key messages and narratives
  • Experience and proven success with media relations
  • Aptitude with brand, thought leadership, and supporting communications strategic planning
  • An ability to engage in strategic and systems-level thinking and planning
  • Confidence communicating complex information in accessible and unique ways
  • Independent decision-making ability and a desire to continue learning
  • An awareness and openness towards the multitude of perspectives and identities sewn into Canada’s social fabric
  • Excellent social skills and the ability to collaborate with different stakeholders and members of the EFL community
  • Social media expertise, especially with LinkedIn and Twitter
  • Knowledge relating to Canada’s evolving energy sector
  • A strong sense of initiative and ability to spot emerging communications opportunities
  • Understanding of Alberta context


  • Strong media connections
  • Experience with design tools such as Adobe Creative Cloud and Canva
  • Experience with communications tools such as Meltwater and Hootsuite

To apply for this position:

We encourage interested applicants to familiarize themselves with the Energy Futures Lab Vision and MissionFellowship and Innovation Challenges. To apply for this position, please visit and submit your resume and cover letter by July 31, 2022.

The Energy Futures Lab is committed to diversity and inclusion in our team, in our network, and in our work. We are passionate about our people and committed to employment equity. We are at our best when everyone has a seat at the table, and when we are made to feel like we belong. While all qualified persons are invited to apply, we welcome applications from Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons.

Please contact if you have any questions about the role or application process.