Oilsands layoffs to renewables workforce - Sustainability Redefined

Did you know that more than 50,000 oil and gas workers are struggling to find employment in Alberta? To Lliam, these workers are the key to enabling a growing and more diverse renewable energy economy.


By redefining how people and organizations understand sustainability, The Natural Step Canada helps transform problems into opportunities, and we need your help to continue empowering and enabling innovators, like Lliam.

Lliam Hildebrand is the entrepreneur behind Iron & Earth, an organization championing oil sands workers’ employment and upskilling into the renewables sector. After joining TNS Canada’s Energy Futures Lab, Lliam made the connections to expand his vision of Iron & Earth to see trade workers at the forefront of the transition to a fit-for-the-future energy system.


"I've been working as a Boilermaker for over a decade. While working in the Alberta Oilsands, I began discussing my dream of building renewable energy projects with my co-workers. As blue-collar workers, we didn't have the influence to implement our ideas, so we founded an organization called Iron & Earth - oilsands workers for renewable energy - with a mission to empower ourselves to build a renewable energy economy. Through our participation in The Natural Step Canada's Energy Futures Lab, we developed a strategy to leverage our nation’s industrial expertise in building a new economy that will help Canada meet its climate commitments."

Lliam Hildebrand - Fellow of TNS Canada’s Energy Futures Lab and an entrepreneur behind Iron & Earth


The innovations that result from redefining sustainability are helping drive Canada toward a future in which businesses and communities thrive within nature’s limits.

This important work cannot continue without your contribution. Help us continue to redefine sustainability and support innovators like Lliam by making a donation to The Natural Step Canada.

Donate Today and share your story of sustainability redefined with the hashtag #sustainabilityredefined.

David Hughes
President and CEO
The Natural Step Canada